Case Study: Should I Go See It?
An inside look at how I helped to create the 'Should I Go See It?' podcast, which transforms concise website film reviews into comprehensive audio breakdowns. Together, we've expanded the brand's reach, offering listeners a richer perspective on the films of the day.
Bill George - Founder and Host
“I could not imagine a better partner in taking my business to the next level than Craig. Not only is he prompt and professional, but also creative and insightful. I cannot recommend him and his services enough. Reach out to Craig and don’t look back. It’ll be one of the best decisions you ever make.”
The Show
"Should I Go See It?" is the official podcast of Bill George's long-standing website shouldigoseeit.com. In each episode, the podcast takes a deeper dive into his Yes/No verdicts and one-sentence summaries, offering audiences an immersive and detailed exploration of the latest theatrical and streaming movies.
The Challenge
The challenge lay in adopting the spirit of the website for an auditory medium, which entailed in-depth explorations of the one-sentence reviews. Ensuring high-quality audio and engaging content was crucial to resonate with the site's audience and attract new listeners.
The Solution
Together we constructed a format that allowed for deeper dives into each review while keeping in line with the website's minimalist reviewing style. Since 2017, I've been dedicated to recording and editing the podcast, ensuring a seamless blend of high-quality audio and engaging content.
The Outcome
The transition from website to podcast has been successful, offering listeners in-depth discussions on film critiques while maintaining the brisk and clear reviewing style. This allowed the SIGSI brand to extend its influence, enticing new listeners in the podcasting space.
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